Quality content can drive traffic to your site and help establish your business as an expert in your area. Users search for answers to their queries online, and if they find the answers on your site it builds a bond of reliability.
Reveals, recaps, stats, and opinion pieces all contribute to users' trust in your brand. Offer them information on how to use your products and how they relate to wider use; bring them breaking news about the industry you're in; provide analysis on emerging trends.
Without content, a company site exists in a vacuum with little to promote themselves outside of their services. An in-depth, regularly updated blog cements the brand as well-rounded and authoritative.
Whatever claims your business makes - time-saving software, management advice, longer hair, brighter skin - they're nothing compared to testimony from an outside user. Legitimate balanced reviews carry a lot more weight than product descriptions and ingredients lists.
Featuring reviews from someone who has used the product or service makes it much easier for other potential customers to imagine the effects it will have on themselves.
Something as brief as an Amazon review or a more extensive case study all contribute to consumers feeling safe - excited even! - about trying out your company for themselves.
Reviews and Case studies
- Artificial Intelligence
- Machine Learning
- Virtual reality
- App development
- OS maintenance
- Financial health
- Reward programs
- Management and HR
- Skin, hair, and nails
- Vegan lifestyles
- Alternative therapies
Health and Beauty
Something I haven't covered but you'd like me to write about? Like to take a look at some examples? Drop me an email and let's talk a little more about it.